ASO & App Marketing Skills

Scores your listing across 10 factors (0-100), flags problems, gives prioritized fix list

Finds keywords by volume × difficulty × relevance, groups into primary/secondary/long-tail

Writes title, subtitle, keyword field, description — with 3 variants and character counts

Keyword gaps, creative teardown, positioning map, opportunities to exploit

10-slot screenshot strategy with design briefs, text overlay copy, competitor audit

Sentiment analysis, response templates (HEAR framework), rating improvement tactics

Market prioritization matrix, per-country keyword research, cultural adaptation checklist

8-week launch timeline with daily checklists, channel strategy, press outreach templates

Apple Search Ads, Meta, Google UAC — campaign structure, bidding, creative specs, budget

Featuring readiness score, Apple tech checklist, pitch template, In-App Events calendar

Pricing tiers, paywall timing/design, trial optimization, category benchmarks

Activation → habit → engagement framework, push sequences, churn prevention

Event tracking plan, dashboard setup, KPI framework with category benchmarks

Hypothesis → variant design → sample size → interpretation for App Store A/B tests

Top chart gainers/losers, new entries, dropped apps — explains what drives changes

Full market briefing: chart movements + trending keywords + featured apps + new launches

Creates a context doc (app, audience, competitors, goals) that all other skills reference