// insights
Blog
Insights, guides, and updates on App Store Optimization and mobile app growth.
Competitor Ads in App Explorer: Meta and Apple in One Tab
Browse public ad creatives for any app—and pull the same data into Claude or Cursor via MCP.
Introducing Appeeky Desktop
App Store Connect, Ads, and Google Play APIs now run locally on your Mac.
Apple Search Ads ROAS: See Which Keywords Actually Pay for Themselves
Connect Apple Search Ads + RevenueCat to see real ROAS by keyword, campaign, and country.
Introducing Appeeky App for ASC
One place to track downloads, revenue, subscriptions, and reviews across all your apps — without ever opening App Store Connect.
How to Do ASO Research Entirely Inside Claude Desktop
You can do everything in one place, from keyword research and app intelligence to App Store Connect and RevenueCat.
Introducing App Store Connect Metrics with MCP
Connect ASC metrics with Appeeky MCP and API keys for fast analysis and automation
Manage Your Apps with Appeeky's MCP
Appeeky's MCP server now lets you manage your personal app data — tracked apps, competitors, keywords, metadata versions, and reports — directly through AI assistants like Claude, Cursor, and ChatGPT
What Is ASO? A Data-Driven Guide for 2026
App Store Optimization (ASO) is the discipline of improving how your app appears and converts in app store search results.
ASO Skills: Supercharge Your AI Agent with App Store Expertise
Turn Cursor, Claude Code, or any Agent Skills-compatible assistant into an ASO expert in one command.